It’s clear that public play events can create value for investors. Primarily, that value relationship is happening at the level of the cultural organisation commissioning the artist – to create an event or installation that meets its goals. What other models of investment and collaboration might be out there? What support structures might be needed to support games and public play? And what kinds of things do brands, trusts and public bodies need to ensure in order to collaborate?
Head of Experience at Mother Dermot heads up Mother’s non-traditional advertising & live-based work. Over the past three years Mother have commissioned work from some pioneering arts organizations on behalf of brands such as IKEA, Google & Stella Artois.
Shonagh joined the Jerwood Charitable Foundation as Director in April 2009. Before joining JCF she worked at the Wellcome Trust, Fuel, BAC (Battersea Arts Centre) and in commercial business development.
Charles Beckett is Senior Officer, Digital Development at Arts Council England.
Mark is a recovering advertising and marketing professional who has held Senior posts at big comms agencies (Ogilvy) and radical ones (St Luke’s) on some of the trickiest strategy challenges in behaviour change. He has long been committed to the industry bodies (he's a Business Leader of the Marketing Society & has sat on committees for the APG & IPA in the UK and taught for both these and the AAAA in the US) and society in general (helping organisations such as Arts & Business and The School of Life). He is a longstanding Fellow of the RSA.